rebeccafearn10

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My extra spooky Halloween post: Why are we labelled ‘crazy’ if we …

If you’re a single woman in London, you’ve likely been labelled with one of two horrendously clichéd stereotypes: the crazy girl, or the cool girl. And chances are, you’ll find yourself shoehorned into one of these categories after being ghosted.…

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7 female brand founders that inspire me

It’s official: women are beginning to take back the beauty industry. This may sound crazy because so many of us assume that the business is owned by females, but when you look at some of the top investors, founders and…

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The beauty bits I took on my city break

I’m a big time travel addict, and when I can’t muster up the money/holiday allowance/energy to go on a long-haul trip, I love a good city break. This past week, I visited Florence in Italy. It was my first time…

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Confession: I love The Ordinary, but I don’t always get it…

The brain child of Brandon Truaxe, The Ordinary (which sits under the DECIEM umbrella) has shaken up the skincare industry in a big, big way. With effective products sold at crazily cool prices (their cult hyaluronic acid serum is just…

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The cosy winter candle edit

Anyone who knows me will be aware that I’m mad about fragrance. Be it perfumes and colognes or at-home room sprays and candles, I’m into scent in a big way. I have a very keen sense of smell, often noticing…

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If you were a beauty product, what would you be and why?

  Be it their favourite beauty product to use or the one they think represents their personality most, some of my best beauty industry pals answer the question: If you were a beauty product, what would you be and why?…

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Secondary skin cleansers

So, you might have read the title of this post and assumed I would be talking about cleansers I kind of like, but that aren’t in my inner ‘primary’ circle. Actually, by secondary cleansers, I mean those that you use…

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Brand focus: Glossier

Glossier is a brand that’s so chic it’s practically unbearable. From the fun, sleek packaging to the dynamic and creative showrooms, I was hooked before I had even tried any of the products. The brain-child of Emily Weiss, and a…

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The new generation of highlighters

Highlighter is a millennial national treasure in beauty. With an influx of Instagram-built, digitally-minded brands blindsiding the industry in the past 3 years, the big focus has been on creating products that look great on our social feeds, be it…

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