Brand focus: Glossier

Glossier is a brand that’s so chic it’s practically unbearable. From the fun, sleek packaging to the dynamic and creative showrooms, I was hooked before I had even tried any of the products. The brain-child of Emily Weiss, and a commercial extension of her beauty blog-turned-mass market website Into The Gloss, Glossier has built a loyal, cult following worldwide. Which is why the brand inevitably found itself with hundreds, if not thousands, of requests to expand from fans outside of North America, where it was initially only available to buy in. Canada got it first, and this month, lucky British beauty junkies finally gained access (I was lucky enough to go to the very chic launch, too!). I say ‘gained access’, because Glossier isn’t just a makeup and skincare brand, it’s like a very cool club.

Glossier’s tag line is ‘Skincare First, Makeup Second,’ meaning Emily and her team have really taken their time when it comes to the curated edit of skincare products on offer. Everyone is totally obsessed with the Milky Jelly Cleanser, which Emily herself has said is a must-have from the range. So naturally, it will come as no surprise that this is one of my favourites from the collection. A lot of people have said it cuts down their skincare routine in the evening because it not only cleanses, but removes makeup effectively too. I can’t 100% agree with this claim, as I find it takes a little extra work to take off my eye makeup using just the MJC. I do wear a lot of eye makeup though (just keepin’ it real), so that might have something to do with it. Personally, I love it as a secondary cleanser and use it in the morning sometimes. In terms of the rest of the skincare range, I can’t offer an extensive review because I haven’t tried the serums or face masks. I do like the priming moisturiser, but I wouldn’t consider it one of my ride or die products.

Makeup-wise, I’m very into the Balm Dot Coms. I really like to eat so obviously my favourite is the one that smells like CAKE (Birthday Balm Dot Com). I get super dry lips and these are actually really hydrating and soothing. Mentions must be made of the Generation G Lipstick in ‘Cake,’ (you sensing a theme here?) which Emily herself wore on her wedding day. It’s ultra subtle but kind of gives you that ‘your lips but better’ thing. Other favourites include the Haloscope highlighting stick in Quartz, and Cloud Paint (probably the only other cream blusher I wear other than my beloved Tom Ford Pink Sand) in Haze. Boy Brow is great too, a serious rival for Benefit’s Gimme Brow and Blink’s Brow Build if you ask me, as it tints and thickens in one fail swoop.

It’s all worth a try, especially now that it’s available to ship to the UK (no more dodgy dealings or blackmailing your American relatives guys) and the price point is pretty fair. And if you don’t own a pink pouch yet – can you really call yourself a beauty-loving millennial??

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